The Howls, The Romany Rye, The Silent Comedy and Jon Foreman & Friends will perform at the seventh annual Switchfoot Bro-Am Presented By Hurley. Ultimate Ears, the official music partner of the event, will be premiering clips from SWITCHFOOT’s upcoming album, Vice Verses, at onsite listening stations at the surf contest/beach concert, which will take place on Saturday, June 18th, at Moonlight Beach in Encinitas, CA. The weekend’s activities were conceived by GRAMMY® winning rock band SWITCHFOOT to give back to their local community and benefit the San Diego and Oceanside chapters of StandUp For Kids (www.standupforkids.org), a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless and street kids.
While admission to the beach event is free, funds will be raised from sponsorships, beach vendors, an Auction Night Soiree (set for June 16th at a private La Jolla Farms residence) and a post-concert after-party held June 18th at the Belly Up Tavern in nearby Solana Beach. Johnny Rzeznik (Goo Goo Dolls), Fiction Family and Little Hurricane will play the after-party, which will be hosted by SWITCHFOOT.
For the first time, Bro-Am is working with Square, a San Francisco-based company revolutionizing everyday transactions. At the Auction Night Soiree and at Moonlight Beach, volunteers will be wearing T-shirts that say, “Square Up for StandUp For Kids— Ask Us How To Donate,” and they’ll have iPhones enabled with card readers on hand, allowing attendees to donate directly to StandUp For Kids right then and there.
Tickets for the Auction Night Soiree and the Belly Up after-party are on sale now at www.switchfoot.com/c/bro-am. Through an alliance with SWITCHFOOT’s e-commerce provider, Bandfarm, fans purchasing tickets to Auction Night Soiree will be invited by Dympol’s Charitable Checkout application to add a donation for StandUp For Kids to the shopping cart. In return, fans who decide to give will get an exclusive Fiction Family download and digital gift cards from Hurley equal to the value of their donations. When fans activate their Hurley gift cards they also have the opportunity to get the band to publicly thank them on their Facebook pages.
Since its inception in 2005, the Bro-Am has raised more than $400,000 for San Diego-based children’s charities. Last year’s event was the most successful to date, drawing over 7,500 attendees and raising more than $135,000 for the local chapters of StandUp For Kids.
“We are so grateful that our friends The Howls, The Romany Rye and The Silent Comedy can join us for an incredible day of music and surf that will benefit a remarkable group of kids,” says SWITCHFOOT’S Jon Foreman.
David Bakelman, CEO, StandUp For Kids, notes, “StandUp For Kids is again proud to be chosen as the recipient of the proceeds from this year’s Bro-Am. Jon, Tim, Chad, Jerome and Drew show the true commitment of impacting homeless youth in Southern California.”
San Diego-based Sustainable Waves will again provide cutting-edge solar-powered sound and staging for the Switchfoot Bro-Am. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
Four-person surf teams secure their participation via sponsorship donation to StandUp For Kids. This year’s teams will include riders representing Hurley, Billabong, Surfer Magazine, Transworld Surf, Surf Ride, Jetpilot, AKA, Shaper Studios Surfboards, Macbeth, Surfline.com and members of SWITCHFOOT. For the second consecutive year, the Bro-Am will feature a junior division in the surf contest. The beach day will also feature a nerf surf jousting exposition and an expression session. For additional details about the Switchfoot Bro-Am Presented By Hurley, please visit http://www.switchfoot.com/c/bro-am.
Beach vendors include:
Surfrider Foundation, Surfaid, Sundt Memorial Foundation, To Write Love On Her Arms, H.O.C., Inc – Believe In Something, Wahoo’s Fish Taco, Adeline Records, Pizza Port, Surf Ride, CQ Mixers, Jedidiah, Clif Bar, Harney Sushi, Honest Tea, Macbeth, Keep A Breast, Sun Bum, San Diego Padres and Hill Street Café.
SWITCHFOOT is Jon Foreman (vocals/guitar), Tim Foreman (bass), Chad Butler (drums), Jerome Fontamillas (keys/guitar) and Drew Shirley (guitar). The band won its first GRAMMY award earlier this year for Hello Hurricane, which entered at #13 on The Billboard 200 and contained the Modern Rock hits “The Sound (John M. Perkins’ Blues)” and “Mess of Me.” Vice Verses, the follow-up to Hello Hurricane, will be released later this year. SWITCHFOOT just wrapped up an international tour of Australia, Singapore, Indonesia, Malaysia and the Philippines and a 10-city, major market Canadian tour. (See the summer tour itinerary listed below.) For more information, visit http://www.switchfoot.com.
SWITCHFOOT SUMMER TOUR ITINERARY:
06/15/2011 Stone Mountain, GA Stone Mountain
06/17/2011 Del Mar, CA Del Mar Fairgrounds
06/18/2011 Encinitas, CA Bro Am 2011 - Moonlight Beach
06/23/2011 Mineral City, OH Atwood Lake Park
07/05/2011 Milwaukee, WI WLUM Summerfest
07/09/2011 Doswell, VA Kings Dominion - Kings Fest
07/13/2011 Willmar, MN Willmar Civic Center Grounds
07/22/2011 Enumclaw, WA Enumclaw Expo Center
07/30/2011 Chicago, IL Ignite Festival 2011 - Fielders Stadium
08/05/2011 Midland, TX Rock the Desert Festival Field
08/06/2011 Gilford, NH Gunstock Mountain Resort - Soulfest
08/11/2011 Muskegon, MI Unity Festival
09/10/2011 St. Louis, MO Six Flags St. Louis, MO
09/23/2011 Leesburg, VA Awakening Festival